Dutch startup Blendle, which is applying a Netflix style marketplace model to journalism, allowing web users of its website to buy individual articles from a range of publishers and publications for a few cents a pop, has pulled in a €3 million ($3.8M) Series A investment from the digital investment arm of European publishing giant Axel Springer, Axel Springer Digital Ventures, and the New York Times Company.
It plans to use the funding to expand the model to additional markets in Europe — to be determined by how receptive national publishers are to its model. Ultimately its pitch is to be a discovery engine for their content, as well as an additional pay-per-article revenue stream on top of their own digital subscriptions (which it does not compete with).
“We are now actively pursuing publishers in other countries in Europe to make sure that we get into contact with them and…
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